Finding the Best Logo for Your Business
- Deborah Newman
- Apr 5
- 2 min read
Creating the best logo for your business is a key step in building a strong brand identity.
Your logo is often the first impression customers have of your company—it’s what they’ll associate with your products, services, and values.
Here's a guide to help you find or design the best logo for your business:
1. Understand Your Brand
Before you dive into colors and shapes, take a step back and ask:
What does your business stand for?
Who is your target audience?
What message or feeling do you want your logo to convey?
Your logo should reflect your brand’s personality—whether it’s bold and innovative, classic and reliable, fun and creative, or something else entirely.
2. Choose the Right Type of Logo
There are several types of logos, and the best one for you depends on your brand:
Wordmarks (e.g., Google): Just text, usually stylized.
Lettermarks (e.g., HBO): Initials or abbreviations.
Brandmarks (e.g., Apple): A symbol or icon.
Combination Marks (e.g., Adidas): Text plus symbol.
Emblems (e.g., Starbucks): Text inside a symbol or badge.
Combination marks and wordmarks are great for new businesses because they’re easy to recognize and build name recognition.
3. Keep It Simple and Memorable
Think of logos like Nike, Apple, or McDonald’s. They're simple but instantly recognizable. Avoid overcomplicating your design. A clean, straightforward logo is more versatile and easier to remember.
4. Make It Scalable and Versatile
Your logo will appear everywhere—from business cards to billboards. It needs to look good in all sizes and formats (color, black-and-white, horizontal, vertical, etc.). Test it across different platforms to ensure it holds up.
5. Choose the Right Colors and Fonts
Colors and fonts evoke emotions and can greatly impact how your brand is perceived:
Colors: Think about the psychology of colors (e.g., blue = trust, red = energy, green = growth).
Fonts: Choose fonts that reflect your brand’s tone. Serif fonts feel traditional and trustworthy, while sans-serif fonts are modern and clean.
Limit your palette to 2–3 colors and use complementary fonts for a balanced look.
6. Hire a Professional or Use a Trusted Tool
If design isn’t your strength, consider working with a professional designer or branding agency. Alternatively, there are reliable online tools like:
Canva
Looka
Tailor Brands
Hatchful by Shopify
These platforms offer templates and customizations to help you create a professional-looking logo on your own.
7. Test It and Get Feedback
Once you have a few logo options, gather feedback from trusted peers, potential customers, or even do a poll on social media. Fresh eyes might notice something you’ve overlooked.
8. Think Long-Term
Trends come and go, but your logo should last. Aim for timeless over trendy so you don’t have to redesign it in a few years. A good logo grows with your business.
Would you like help brainstorming logo ideas based on your business? I can also create some sample logo concepts or guide you through colors and styles that would best fit your brand. Just let me know!